... To learn from a case study analysis
you will be “analyzing, applying knowledge, reasoning and drawing conclusions”
(Kardos & Smith 1979)

Case Study: City Cycle

To illustrate the 5 Step system, we created a case study based on the hypothetical situations encountered in the start-up company – City Cycle owned by Jerry.

The Case Study details all the complexities you, as a start up entrepreneur, would encounter in starting your own business.

Each step in 5 Step Business Start® is defined and explained, after which a description of Jerry’s execution of “the Step” is provided. The description is then followed by an analysis of what Jerry learned in the step and how it impacted his decision making.

Here is a glimpse of what's inside the City Cycle Case Study:

  • Product/Service Defined
  • Problem/Need
  • Unique Selling Proposition
  • Identifying the Customer
  • Value Proposition
  • Revenue Model
  • and more...

After completing all 5 Modules in the system Jerry will have gone from business idea to opening his business - City Cycle.

5 Step Business Start® is the result of the collaboration of experienced business consultants and business owners who have worked with hundreds of startup businesses; some whose ideas were provided from the point of view, “If I could do it all over, what would I do differently”?

It is a common sense approach to starting a business that informs you of “What to Do, When to Do It, and How to Do It” and this is the core element that differentiates 5 Step from other business start up guides.

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